You’ve written a book, and now you have a newsletter, because you’ve been told you’re supposed to have one. Maybe you have several books, but you hate sending newsletters because you don’t want to “bother people,” or you don’t know what to say, or why people would care. Or maybe you are sending monthly newsletters anyway (again, because you’re “supposed to”), but those dropping open rates and unsubscribes are incredibly discouraging.

Readers do care. And they DO want to hear from you.

In this workshop, we’ll talk about developing a sustainable newsletter content strategy, including:

  • Various forms of short fiction that your readers will be eager to read and you’ll be eager to write.
  • Using social media shortcuts to inspire author life updates your readers will relate to, no matter how unexciting you think your life is.
  • Automated systems to promote and repurpose across social media platforms for years to come. 
  • And much more! 

These strategies will work for any writer of fiction, no matter what genre they write. 

Writing a newsletter doesn’t need to be as hard as writing a book. In fact, it can be just as much fun, and become a major driver of sales and superfans, one that YOU control. 

Please note that this class is NOT meant for newsletter beginners. It will NOT go into any technical details or how-to-setup things for newsletters, or a discussion of which newsletter provider to use. This is intended to be an advanced/intermediate class. You should already have a newsletter and know what an open rate is, and you might have (or at least have heard of) a welcome/automation sequence. 


This workshop is available to anyone aged 18 or older for a $0 fee.

Unless otherwise stated, all times listed are US Pacific Time.

We offer a limited number of scholarships for each class to Black and Indigenous writers and writers from other marginalized backgrounds on a first come, first served basis. Please email us at workshop@clarionwest.org with a one-paragraph statement about your scholarship interest and/or need. Please include the name of the class you would like to apply the scholarship to.

By participating in any Clarion West activity, you are agreeing to our Code of Conduct, the Clarion West Harassment Policy, and our Zoom Guidelines.

Clarion West will refund all class fees if the request is made 30 days prior to the class date. Refund requests made within 30 days of the class will be honored if we can fill the seat. Any exceptions are subject to approval by our workshop staff.