FREE: What Should I Put in My Newsletter?
Developing Engaging Marketing Content
You’ve written a book, and now you have a newsletter, because you’ve been told you’re supposed to have one. Maybe you have several books, but you hate sending newsletters because you don’t want to “bother people,” or you don’t know what to say, or why people would care. Or maybe you are sending monthly newsletters anyway (again, because you’re “supposed to”), but those dropping open rates and unsubscribes are incredibly discouraging.
Readers do care. And they DO want to hear from you.
In this workshop, we’ll talk about developing a sustainable newsletter content strategy, including:
These strategies will work for any writer of fiction, no matter what genre they write.
Writing a newsletter doesn’t need to be as hard as writing a book. In fact, it can be just as much fun, and become a major driver of sales and superfans, one that YOU control.
Please note that this class is NOT meant for newsletter beginners. It will NOT go into any technical details or how-to-setup things for newsletters, or a discussion of which newsletter provider to use. This is intended to be an advanced/intermediate class. You should already have a newsletter and know what an open rate is, and you might have (or at least have heard of) a welcome/automation sequence.
This workshop is available to anyone aged 18 or older for a $0 fee.
Unless otherwise stated, all times listed are US Pacific Time.
We offer a limited number of scholarships for each class to Black and Indigenous writers and writers from other marginalized backgrounds on a first come, first served basis. Please email us at email@example.com with a one-paragraph statement about your scholarship interest and/or need. Please include the name of the class you would like to apply the scholarship to.
Clarion West will refund all class fees if the request is made 30 days prior to the class date. Refund requests made within 30 days of the class will be honored if we can fill the seat. Any exceptions are subject to approval by our workshop staff.
This workshop is available to anyone aged 18 or older. If you have a question about the minimum age requirement, please email us at firstname.lastname@example.org.
Class location, parking information, and building access will be sent by email within two weeks of the class start date.
Please email any questions to: email@example.com or call 206-322-9083 and select option #1.
If you sign up but cannot attend the workshop, please give us as much notice as possible so that we can contact a waitlisted student and offer them your spot. In order to process a refund, we must receive 48-hour notice and be able to fill the spot with a waitlisted student. Exceptions may be made given emergency circumstances at administrator’s discretion. If Clarion West cancels the class for any reason, refunds will be made as soon as possible after the class has been cancelled.
If you are signing up for someone else, please send an email to firstname.lastname@example.org and tell us your information and the name, email, and contact information for the person you are registering for. Clarion West does not share contact information with any other organization.
Clarion West has a limited number of scholarships for our year-round programs. If you are interested in a scholarship, please email us at email@example.com and tell us a little bit about why you want to attend and why you need a scholarship.